It is feminine, fun and it reminds a fairy tale. The new DSEGNARE window is a combination of cultural influences, tribal legends and ancient design technique inspired by traditional embroidery aesthetic and the latest fashion trends. Kelly Waters, senior designer at Gensler Hospitality Studio, and her fabulous team, designed the window using Rabari 1 rug by Nani Marquina, Spanish rug designer. The project was created for Nanimarquina’s event, the showroom hosted on October 6th, and to celebrate Nani Marquina's career and her latest collection.
Between time spent at Gensler and at DSEGNARE to build the window, Kelly Waters was able to reply to our questions.
D: Could you explain to us what the window is about?
KW: Nani Marquina’s work is especially inspiring to our design team – not only for its beauty, but because of the rich stories and cultural influences behind each piece. The gorgeous Rabari 1 rug is no exception. It was born of the designer’s personal experiences with the embroideries of the nomadic Rabari people of India. Marquina took their traditional embroidery aesthetic and translated it through a modern lens to create something truly unique.
D: How did you translate this rich cultural narrative in your project?
KW: With her interpretive thought process in mind, our installation takes it one step further to bring the embroideries to life. As though the individual elements transcend the boundaries of the two-dimensional weave, hand-crafted interpretations of the jewels/ figures create a three-dimensional experience. Our piece thus represents the inherently referential, iterative and global nature of design.
D: How did you approach the project?
KW: We approached the window like we do any project regardless of scale. Research, ideation, collaboration, editing and execution.
D: Is there anything else that inspired you besides Nani Marquina’s design?
KW: In addition to Marquina’s design approach, we were inspired by paper craft dioramas and their ability to tell a story in one scene. Specifically Gucci’s SS 2017 invite and works by Sarah Illenberger for Hermes.