Starting from April DSEGNARE began a new partnership with local designers to display the showroom’s window. Matthew Leverone, owner of Leverone Design studio, took the challenge and realized, with the help of his team, the first project: The Spaghetti chair installation, using the award winning chairs designed by Giandomenico Belloti for Alias. Leverone Design has been recognized as one of the Bay Area’s top interior design firms. Metropolitan Home named Matthew a 2009 “Design’s Rising Stars”runner up, California Home +Design awarded the firm “Best Showcase House Design” of 2010 and in 2011 the studio received the San Francisco “Designers of Distinction” award for best contemporary residential interior.
D: How did you come up with the idea of the window?
ML: The Spaghetti chair was given to us by Dsegnare to work with as the subject for the window display. A chair that’s been around for a long time but often forgotten.
D: What did inspire you?
ML: We knew we wanted to play off of the name of the chair. We also wanted the display to have a sense of humor, thus the photo of the baby with the spaghetti on his head. The juxtaposition of the mess of spaghetti in the photo stands in stark contrast to the clean lines of this iconic Italian chair.