His contribution to modern design is well recognized, in Italy as well as abroad. Since he started his career at Boffi as Development Department Manager, Piergiorgio Cazzaniga, designer and founder of Studio Cazzaniga based on Levante sul Seveso, Italy, has always worked on finding the perfect formula to melt artisanship with technology. “For me everything starts with a sketch. It can be a chair, a table or a sofa. This is my creative process where I can put all my experience and my technical know-how,” the designer told us.
We virtually met him to ask few questions about his latest collection of tables he designed in collaboration with his son, Michele Cazzaniga.
D: How did you come up with the concept for the Tense Material table?
PC: I thought that the application of primordial materials, like oak wood, stone and brass, could have been the natural evolution of the Tense tables collection.
D: What are the differences between Tense table and Tense Material?
PC: Tense Material, as implied in the name of the product, enhances the tactile characteristics and the perception of the materials used. Tense, instead, is more abstract and it has a sort of metaphysical distance from any material attribute. The new Tense Material introduces the particularly wrinkled and lived oak, which becomes a true experience both visual and tactile. The brass, perfect, rigorous, recalls ancient gold thanks to a soft surface brushing. The stone, obtained by artificially sedimented river arenas, is brushed to obtain a surface which in nature is produced by the continuous flow of the water.
D: What do you do when you have to start a new project?
PC: Each new project for me is like the beginning of a journey to an unknown place. I travel around carrying a baggage full of curiosity.
D: Where do you find inspiration? What does inspire you?
PC: The inspiration comes through sketches. In this process I put all my experience and it helps me also to understand the best use of the technology that is applicable to that project. I would say it is the experience and the technology that mainly inspire me.
D: How has design changed in the last 5-10 years?
PC: I think the design in the last 5-10 years has undergone a metamorphosis, brought by technological progress and the changes experienced by our society.
D: How does technology affect the way you work?
PC: Technology is the tool that allows me to give birth to new concepts that slowly I/we develop. It is an essential element to any design work I do.
D: What is design for you?
PC: Design is the willingness to continue to pursue what we have inherited from our predecessors to meet the needs of our contemporary society, in a more conscious and responsible way.